I’m a designer with more than 17 years of experience across product design, apparel, graphics, branding and product development. I’m based on the NSW South Coast, just north of Wollongong, where I live with my partner Cara, our young son Stoney and our American Bully, Dallas.

Outside of work, I’ve always been into vintage custom motorcycles, old cars, clothing, workwear, photography and anything with a bit of history, craftsmanship and character behind it. I’m a pretty hands on person and usually have some kind of project on the go whether that’s working on an old Harley, developing a clothing idea, fixing up the house or spending time with family and friends.

What I Do

My experience covers much more than simply creating a design.

I can help take a product from the initial idea right through to production, including concept development, design, technical drawings, colour ways, print and artwork preparation, tech packs, specifications, production ready artwork and factory communication.

Having worked closely with manufacturers and suppliers for many years, I understand what factories need in order to turn a design into a successful finished product. I’m comfortable liaising directly with factories, answering technical questions, reviewing samples and making the adjustments needed to keep a project moving.

How I Can Help

I like to approach design from a solution based perspective.

Sometimes a client knows exactly what they want and simply needs someone experienced to execute it properly. Other times, they have an idea but not quite sure how to turn it into something that can actually be manufactured.

That’s where I can help.

I can come into a project at almost any stage, from an early idea or rough sketch through to an existing product that needs refining, artwork that needs designed, developed and prepared for production, a tech pack that needs completing or communication with a supplier that has become difficult.

My aim is to make the process easier, solve problems before they become expensive ones and provide clear, practical design support that gets products made properly.

After many years working across design and product development, I’m now looking to collaborate with brands, businesses and individuals on freelance, contract and project based work.

If you have an idea you’d like to develop, a range that needs some extra design support or a product that simply needs help getting across the finish line, I’d love to hear about it.

  • Seasonal Trend Forecasting

  • Seasonal Colour Forecasting

  • Competitor Comp Scraping & Intel

  • Hard Product Development

  • Soft Product Development

  • Garment Specifications

  • Fabric & Material Sourcing

  • Print and Textile Design

  • Tech Pack Development & Support

  • Print Spec Support

  • Supplier Liaising and follow through

  • Sampling & Fit Development

  • Product & Print Sample, Swatch, and Strike-Off Reviews

  • Technical cad & range presentation support



Awards & Recognition

  • Winner — Good Design Award ( APEX Surfboard Travel Cover ) - Product Sport and Lifestyle 2026

  • Winner — Australian Surf Industry Awards ( APEX Surfboard Travel Cover ) - Surfing Accessory Of the Year 2025

  • Winner — Australian Surf Industry Awards ( APEX Surfboard Travel Cover ) - Product Innovation Award 2024

  • Winner — Australian Surf Industry Awards ( APEX Surfboard Travel Cover ) - Surfing Accessory Of the Year 2024

Why these matters

The Apex Board Cover range has now received sustained recognition across three consecutive years, reflecting the strength of the design, development and commercial thinking behind the product.

The range was awarded Surfing Accessory of the Year in 2024, Product Innovation of the Year in 2024, and Surfing Accessory of the Year again in 2025 at the Australian Surf Industry Awards. In 2026, it was named a finalist for Surfing Accessory of the Year for a third consecutive year and also received a 2026 Good Design Award in the Sport & Lifestyle category.

What makes this recognition particularly meaningful is that it goes beyond aesthetics. The Australian Surf Industry Awards acknowledge product innovation, design, relevance and market performance, while the Good Design Awards recognise the broader quality of design thinking, functionality, innovation and impact.

Recognition across both industry and independent design awards validates the Apex range as a product that successfully combined thoughtful design, practical problem solving, strong functionality and commercial relevance.

For me, these accolades represent recognition of the complete product development process: identifying opportunities, refining ideas, solving functional challenges, developing technical solutions and helping bring a product to market that performed for both the end user and the business.